Client
Whogohost – Whogohost is a Web Hosting and Domain registration company, that offers SME and reseller web with hosting.
Brief
Whogohost required MPN to create an appealing PR plan that will help amplify www.simplybuidit.ng to its target audience, drive engagement and conversation with major focus on digital media.
Results
We used popular celebrities and Instagram comedians like Mercy Aigbe Woli Arole, Oluwadolarz, SLK, Nedu to reach the target audience.
For this campaign, we knew general news release might not work, so we created HUMAN ANGLE story and one of them was syndicate on Linda Ikeji blog to drive awareness.
We sent Email Newsletter to over 10,000 people on our list. Conversations were built around the #simplybuildit hastag on Twitter and the conversation trended throughout the duration of the campaign. See here. We got celebrities such as Yaw, mercy Aigbe, EmmaohmyGod and Dotun to share #SimplyBuildIt content on their social media. See
MPN secured radio interviews with CEO Whogohost on Beat FM with Olisa, Wazobia with Yaw and Cool FM with Mannie.
Different parks in Lagos were ambushed and #SimplyBuildIt stickers on mobile commercial and private buses.
Created an offline event tagged “BABE Online” – Building A Business Empire Online; where Nigerians got trained on how to build websites and use social media to communicate their offerings.
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