Client
Simplified Corporate Logistics – A cargo company that specializes in Procurement, sourcing, global procurement, clearing, warehousing, shipping for import and export services.
Brief
Develop a compelling PR Strategy that will generate buzz for the launch of Simplified Corporate Logistics – A Logistics and Procurement Company.
Invite Press Journalists, Photo Journalists, and Bloggers on the reveal/launch day.
PR Plan must cover Pre, Event and Post Event Plans with Impactful traditional and digital media leverage for Simplified Corporate Logistics.
Results
We (Media Panache) created a compelling PR plan as desired by client. We used popular Nollywood actress and Business Woman, Mercy Aigbe as a brand advocate for Simplified Corporate Logistics launch.
With Mercy Aigbe, SCL shipped some of her goods from China to Lagos and she was urged to tell the story on her social media pages as well as share the experience through video.
Mercy was the voice of the company throughout the launch and often share the stories with 2.5million followers.
We also launched a pre-campaign tagged #MyShippingStory – With this campaign, users shared their worst and surprising experiences with Shipping over time. Conversations can be seen if you click here
We created contents around #MyShippingStory, The One Click Import/Export Solution that was launching as well as Mercy Aigbe’s brand advocacy. Pre- Release Contents were syndicated to Linda Ikeji (with an average of 2million visit per day), Vanguard Online (One of Nigeria’s top news platform) and several others.
We shared Mercy Aigbe’s video on her IG page, which recorded about 100k views with over 70comments. We scheduled radio interview with CEO of SCL, Mr Nduka Udeh on top radio stations in Nigeria with a target of the widely listened shows – Wazobia FM with Yaw, Beat FM with Olisa Adibua, Cool FM with Mannie and City FM with Benny Ark and Bella Rose reaching about 20Million Nigerians.
On the reveal day, MPN invited top journalists & top photo journalists and ensure a proper reportage in the business and marine pages of Punch, Vanguard, Sun, Linda Ikeji and several other news platform. Photo news were syndicated to top print platforms as well.
We recorded unprecedented trends on Social Networking Site from Pre-Phase, Countdown and Reveal day. MPN used top influencers such as Yaw of Wazobia FM with over 500k followers on social media. We also used Olorisupergal, popular blogger in Nigeria as well as Mercy Aigbe.
Over 100users shared content on social for this campaign, reaching 1.2m people with over 2.6m impressions. We syndicated stories as News Mentions on above mentioned radio.
FULL REPORT AVAILABLE ON REQUEST.
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